"To know even one life has breathed easier because you have lived. This is to have succeeded." - Ralph Waldo Emerson
Avartan 2018 in association with Enactus, NITIE invites the brightest upcoming business minds to work on the problems that prevail at a tribal community in rural India. This is your opportunity to interact with and understand the bottom of the pyramid, shape feasible solutions through seasoned mentorship from an NGO and experience the joy of giving. This is the time for action.
The competition is structured in 3 phases:
Research about the community mentioned and understand the ground-level conditions that currently persist in their society. You may use the resources provided below for a headstart and dive deeper if required.
Identify Maximum of 3 Areas of Action mentioned below and make a Word Document describing your plan of developing the tribal community including a short business model for implementing your solutions.
Submit your solutions in Word Format. Maintain Font size: 12 and Word limit: 900.
Shorlisted candidates from Round 1 will gain mentorship from NGO Shivganga for a week to facilitate thorough assessment of the community and guidance for crafting implementable solutions. Teams are required to analyse the current state of affairs of the community and provide a detailed report of solution(s) for any 1 Area of Action picked in the previous round.
Rules & Regulations:
1. Final submission in PPT format with a maximum of 10 slides including introduction and end slides.
2. Participants will need to include the following parameters in their report:
• Business Model
• Go to Market Strategy
• Implementation Plan
• Cost Implications
Note: Details of the mentorship program will be communicated through email.
National Finale will be held during Avartan (23rd-26th Oct) at NITIE Mumbai where 6 shortlisted teams will get to present their solutions to a panel of field veterans.
Rules & Regulations:
1. Final Submission in PPT format with a maximum of 10 slides including introduction and end slides.
Jhabua, Alirajpur, Dhar, Ratlam districts of Madhya Pradesh, Dahod of Gujarat, Banswara of Rajasthan, Nandurbar of Maharashtra forms a quadrangle which is home to Bhil tribe also referred as the ‘brave bow men of India’. The land piece between the flow of rivers the Mahi in the north and the Narmada in the south embodies the cultural centre of this tribe. Jhabua region mainly consists of 3 tribes – Bhil, Bhilala and Pateliya; Bhils being the predominantly populous tribe. There are 1320 villages in these districts with around 20 lakh of Bhil population. Jhabua is well connected to fast growing cities, like Indore (150km), Ahmedabad (250km) and Vadodra (200km) and is overnight journey to Mumbai & Delhi (Meghnagar is nearest station on Mumbai – Delhi Rail line). The terrain is hilly and undulating. Forests were the main source of livelihood for the tribal people before the Forests act of 1865 and 1878 but now major population is involved in agriculture.
Some of the readily available resources are:
Cotton– Weaving industry is absent but immense men power that can engage in any kind of industry based on processing of cotton.
Soya bean– processing of the same can be thought of. Soy milk etc.
Abundant neem trees – as a result Jhabua is a big seller of neem seeds. Neem based pesticide can be manufactured here.
Mahua– Presently much of it is used for local beverage manufacturing. Its other uses can be found out and cottage industry can be developed around that.
Bamboogrows naturally. There is a lot of potential for planned cultivation of bamboo. Bamboo available that can be used for furniture making. Maize– special type of indigenous white maize grows here that is only locally consumed. Tastes much better than hybrid maize. Needs marketing and product development innovation.
Kadak nath– a special type of chickenindigenous to Jhabua. Jhabua has a GI for the same. It is completely black in colour with a different taste.
Tomato– grown in large quantities. Scope of processing is immense. Sun dried tomato, ketchup etc can be made.
Urad and Tuar Pulses– are also grown in large quantities.
Palash (Khakra tree) – which is used to make traditional plates and bowls using its leaves. There is immense potential for a venture on 'eco-friendly cutlery'.
Jatropa– farmers grow it to make natural boundary of the farm. Local traders collect Jatropa leaves and sell it to biodiesel companies (this can be leveraged)
Sitafal (Custard Apple)is naturally grown. People sell it to local traders at cheaper prices. A large community base enterprise (Cooperative) can be formed around this, giving direct value to locals.
AREAS OF ACTION:
Instead of abundance of natural resources, the community has been facing a lot of problems related to low income, health, water scarcity, education etc. A few problems which need immediate attention are mentioned in the statements below
There is debt of 1 – 5 lakhs on most families in the district. They generally seek loan from informal sector (Sahukaars) in situations of health emergency, marriage, agricultural needs etc. The rate of interest at which they borrow is very high and the burden of the interest becomes unsustainable. Moreover, the people from this informal sector further resort to their exploitation, exploiting their dependence on them.
A considerable part of tribal population seasonally migrates in nearby states of Gujarat and Rajasthan to work as laborers to different projects, mainly construction projects. Most of the youngsters go to nearby states to work as unskilled laborers earning anywhere between 200 to 350 rupees daily.
There is high drop-out rate from schools. Students mainly dropout before 8thstandard.
A lot of deficiency diseases are a common sight because of lack of proper nutrition sources.
The region is rich in natural resources and forest produce. Jhabua is an apt location for any community owned businesses. The growing market of Indore is 150 km and is connected with a national highway. Vadodara, Ahmedabad and Surat of Gujarat are also in near vicinity. The closest railway station to Jhabua is Meghnagar which is on Delhi-Mumbai railway line and takes only an overnight travel.
Registration Rules & Regulations:
1.Each team should have 2-3 members
2.All the participants should belong to the same institute
3.Students from both first year and second year can participate
4.A person can be a part of one team only
5.Any number of teams can participate from one institute
6.It is mandatory to register through Dare2Compete.com
7.The PPT should have a team name, team members, E-mail id and contact number of the team lead
8.The naming format should be “TeamName_College_enpower” Eg: “KnightsTemplar_MIT_enpower
9.The decisions of the organizers of the contest will be final and binding on all the participants
Note: Free transportation (reimbursements), AC accommodation & food will be provided to the campus round finalists*
Anuj Thomas - email@example.com , 9497380631
Shaik Sharief Mastan - firstname.lastname@example.org , 8149424791
For any queries mail at: email@example.com